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Volume and Low Price vs. Quality and Value Added in Wedding Hangers
Posted by Jeralyn Johnson on
As mentioned in a previous post, bridal hangers are currently in a boom phase, and are a commodity in Etsy right now. When selling a commodity, usually it becomes a game of who can get their prices down the lowest. When your prices get low, the way you make a profit is by selling A LOT of LOW PRICED items. I have seen hangers sold for as low as $4.50, before shipping of course. Even if we consider that in this special case, that the supplier has found the materials for FREE, there's still the crafters time; it still takes...
Quality over...well, everything (continued)
Posted by Jeralyn Johnson on
For a long time, I had a single place I purchased walnut (the darker finish) hangers from. The sturdiness was solid, color was rich and accurate, and they had the size specifications I was looking for. They also delivered in a timely manger, I never found myself wondering where the shipment was. As each box arrives, I count and sort them. What started out as an acceptable attrition rate, crept up over time. I let my standards slip a little and shipped a few hangers that were questionable. At first, clients and customers made no mention of the quality of...
Quality over...well, everything.
Posted by Jeralyn Johnson on
You have a business. In this business, you (hopefully) have some revenue. In the simplest reduction, there are two ways to increase your profitability; raise prices or reduce costs. With raising prices, it is evident to the customer as they are the one footing the final bill. Whether or not you need that dollar to cover cost or line your pockets, all the customer notices is the increase in the amount of money they must pay for your product. Reducing costs however, affords you the luxury of choice; keep the savings as profit, or pass it along to the customer....
Wedding Dress Hangers Abound
Posted by Shopify on
Custom Wedding Hangers have been around for a few years. If Etsy can be used as any sort of historical record, the oldest shop selling these items was opened in 2007. Prior to this, there is no doubt that brides and bridesmaids took to the DIY ethic and made their own. Even as recently as last year when BurlapBabe's Esty shop was first opened, there was only a handful of vendors, crafters and artists were making and selling bridal hangers. Twelve months later the landscape has drastically changed. As of this post, entering "custom wedding hangers" in the search field...